The World’s First Meatless Butcher? 

Sainsbury's to create a three day vegan butcher pop up during World Meat Free Week

It looks as though Sainsbury’s may have notched up a world first: the first-ever meat-free butcher’s shop. We are becoming accustomed to meat-free meat in the supermarket aisles, but a meat-free environment that looks and feels like an actual butcher’s shop is an entirely new concept. 

Sainsbury’s is promoting a “pop up” meat-free butcher’s shop from Friday 21st June through the weekend in Bethnal Green as part of World Meat Free Week

Recipe and Cooking Tips

The so-called butcher will be specially trained in plant-based cooking and will be giving live demonstrations of preparing meat-free recipes. There will be plenty of free tasters available too. So instead of traditional beef steaks, mince and burgers, customers will find over twenty animal-free products. Look out for the BBQ-pulled jackfruit and “Shroomdogs” chorizo style. Vegan steaks, Moroccan “vegbabs” and meatless bacon will also be available. 

Sainsbury’s can see the way the wind is blowing. Its sales of plant-based products are growing at well over 50% annually. The supermarket began to sell vegan meat in the meat aisles in 2018. 

Sainsbury’s recognises that many people are nervous about how to cook this new food. So this pop-up shop is part of an education process to give customers more information to encourage them to consume less meat. 

So for a meat-free treat in the East End of London try the pop-up shop to get an idea of a sample of the over one hundred plant-based products that Sainsbury’s now offers. 

It will be interesting to see if the butchers will be wearing white aprons smeared with beetroot juice to generate a more authentic blood look. 

The Meat-Free Butchers will be located at 146 Bethnal Green Road, London E2 6DG on 21-23 June from 10 am (11 am on Friday) to 8 pm. 

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Richard Williams

Richard Williams, a graduate of the University of Worcester in Entrepreneurship, has experience in promoting cruelty-free products recognised by PETA. He is creating Coworking Locations with vegan-friendly gourmet food in an area suited to yogis and collaborative vegan lifestyle brands. He is also working in the Vegan and Yoga Vacation sector. Contact:

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