Greggs’ new Vegan Steak Bake was not a particularly well-kept secret. Social media has been anticipating the launch after certain supposedly secret labels were reportedly seen in stores.
The new pastry was launched in Newcastle’s Grainger Street store at 10 pm last night to a long queue of people waiting to try it out. It retails at £1.55.
The exceptional success of Greggs’ vegan sausage roll ensured that the company would “veganize” more of its product range. It announced this intention in August.
Roger Whiteside, Greggs” CEO commented:
“Our Vegan Sausage Roll launch was a huge success and we’ve been working tirelessly to expand our vegan-friendly offering and provide more delicious savoury food-on-the-go options for people looking to reduce their meat intake.
“The launch of our Vegan Steak Bake is another key milestone on our journey to become our customers’ favourite for food-on-the-go. We look forward to hearing the feedback.”
The Greggs Vegan Steak Bake is available from today at 1,300 shops and will be rolled out to a further 700 shops on 16th January.
KFC’s new vegan burger being rolled out nationwide across the UK
KFC announced that it was bringing out its quoin-based vegan burger in time for Veganuary too. As of today, they are available in all of its UK outlets. The mayonnaise will, of course, be vegan. Originally called the Imposter Burger, sales of the vegan chicken burger have far outpaced normal KFC chicken launches – according to some reports by at least 500%.
The £3.99 burger enjoys the same traditional eleven spices that the standard chicken burgers have.
Many vegans, vegetarians and flexitarians are delighted for KFC to be adding this new animal-free option. It will be interesting to see if the consumption of KFC’s traditional chicken burgers goes down over time with the vegan version taking a chunk of that business.
Some very committed vegans will still not be enticed to set foot inside a KFC outlet no matter what. They will not condone the franchise’s business model which continues to based on the suffering of chickens. Change is happening and consumers do, of course, react differently.