Chelsea has scored for Team Vegan. Starting with its recent fixture against Arsenal which ended in a 2-2 draw, Stamford Bridge offered a fully vegan kiosk for Chelsea fans in the West Stand Lower Concourse. Supporters of the Blues can now devour vegan pizzas, buffalo cauliflower wings, vegan doner kebab and halloumi and falafel wraps on match days.
The plant food is being offered by the club’s official catering partners Levy UK.
Simon Hunter, Chelsea head of venue and development, commented: ‘We are pleased to be offering sports fans plant-based alternatives at our venue. Reducing our environmental impact as well as offering fans plant-based options where we can is something we’re very committed to, and the launch of the vegan kiosk with Levy UK is a further positive step in doing so.
‘Chelsea FC takes pride in its forward-thinking and innovative approach within the sports sector as to how we can improve the fan experience. The vegan kiosk is part of our mission to innovate, by creating something unique for fans that tastes great.’
Managing director at Levy UK Jon Davies echoed the sentiment, noting the need for football stadiums to follow consumer demand for “more sustainable, responsible and diverse food and drink options”. He added that “adopting a reductionist approach where possible will allow us to provide great-tasting, plant-based food as well as combatting food waste and reducing our impact on the environment.
How long will meat pie and chips be synonymous with football?
The idea is to offer more choice. The vegan food is there for those that want it. Many football fans, like the majority of people in the UK, still eat meat, and days out at football has always been viewed as a time for indulgence. But for how long will the traditional meat pie and chips remain synonymous with football?
Chelsea FC has shown its commitment to providing more sustainable menu options.
Levy UK also partners at several other sports clubs and venues, including Aston Villa, Spurs, Cardiff City, Leicester City, Wolves, tennis’ All England Club, Edgbaston cricket ground and Harlequins Rugby. So watch out for vegan specialities to become increasingly commonplace at sports events.