Chocaholics rejoice! Cadbury’s are poised to release a vegan version of its iconic Milk Chocolate – but alas not anytime soon.
Cadbury’s parent company, Mondelēz had planned to release the new product to tie in with Veganuary last month, but it is still refining the ingredients so as not to alienate consumers with nut allergies. Research and Development have been underway for over two years now.
The company has “no immediate plans to launch” a spokesperson for Mondelēz, the consumer goods group, told the Telegraph.
“We’re always listening to our consumers, so we can develop and provide people with a greater choice,” the spokesperson continued. “This includes looking at a plant-based Cadbury Dairy Milk bar. We are only interested in launching a new vegan product that retains the texture and taste that our consumers love.”
An eagerly anticipated product launch
The Dairy Milk bar is virtually synonymous with Cadbury’s and is the company’s best selling product and by far its most popular brand. It is 115 years old.
It will be interesting to see what Cadbury’s come up with for a name. Cadbury’s Non-Dairy Milk Chocolate does not really have a very cool feel to it. I’m sure it’s a challenge that the marketing department will rise to.
With the demand for vegan products growing continuously, it is a logical move for Cadbury’s to make, notwithstanding the R&D challenges. It is clearly taking its time so as to as far as possible replicate the flavour of its much-loved bar.
Last November Galaxy announced the launch of three vegan chocolate bars. The Mars group decided not to cater to the nut allergy market. The anecdotal evidence is that the vegan Galaxy bars to taste significantly different from the original version. That is clearly something Cadbury’s is trying to avoid. Whether it succeeds only time will tell.
The vegan Cadbury’s “milk chocolate” launch will be one of the most eagerly anticipated product launches by vegans.