Burger King has announced the introduction of the vegan Impossible Whopper nationwide throughout the US as of August 8th according to the company’s Press Release.
The original trial was undertaken in 59 select locations around St Louis, Missouri. The brand’s famous flame-grilled sandwich was reinvented once more.
Even though it was April Fools’ Day this was no joke – Burger King as a marketing exercise surprised customers with a100% plant-based, meat-flavoured burger pretending to be classical Whopper. This was test-introduction of Impossible Whooper. The whole stunt was filmed with consumers trying what they thought to be the classic beef burger that ultimately turned out to be 0% beef patty. Otherwise, it was still garnished with freshly sliced tomatoes and onions, crispy lettuce, velvety mayonnaise, ketchup and pickles on a toasted bun looking every bit the classic Whopper.
The faces of the guinea pig vegan burger eaters when they discovered the trickery is an absolute treat to watch.
“We are really excited to be able to offer our new Impossible Whopper to our guests across the country at an unbeatable value for a limited time,” said Chris Finazzo, President, North America, Burger King Corporation. “Since we first launched our market tests in St. Louis in April, and later in six other markets across the country, we’ve heard great feedback and know the Impossible Whopper appeals to both current guests who are already big fans of the Whopper sandwich, as well as new guests who are excited about this new option. Starting next week, guests across the country will be able to try this plant-based, flame-grilled sandwich which is true to the original Whopper sandwich that our guests know and love.”
Due to its popularity at the test phase, countless numbers of people have been searching for the Impossible Whopper online and on social media. This nationwide launch has become highly anticipated.
This is an important step in non-meat products being available nationally. Burger King by its very size and importance as a nationally recognised fast-food brand is helping change the landscape here.
The Impossible Whopper was developed in collaboration with the San Francisco Bay Area vegan startup, Impossible Foods. Founded in 2011 with the aim to make meat out of plants thereby preserving animals.
Burger King is to offer their vega burger in 5 000 locations throughout the USA.