The award-winning Purezza, the first vegan pizzeria in the UK, has made the news again.
The plant pioneers landed in a little apparent trouble at Gatwick airport in what appeared to be a “huge drugs bust” last week.
A suitcase full of white powder, divided into blue bags, was being transported by a member of staff who was stopped by police. Well, it must have looked rather suspicious to the untrained eye.
Question: who on earth would transport cake ingredients in such a suspicious manner?
Answer: a vegan pizzeria that leaves no stone unturned in its quest for the best cruelty-free food imaginable.
“A suitcase was found containing 25 bags of powder”
A statement was subsequently issued by British Transport Police, as follows:
“Officers were called to Gatwick airport station at 1.34 pm on 28 August after a suitcase was found containing 25 bags of powder.
“Following a number of inquiries and tests, it was determined these bags of powder were cake ingredients for a vegan bakery. They were soon reunited with the owner, who has promised officers and staff a slice of cake in return.”
The pizzeria which has stores in Brighton and London tweeted: “Thanks for going easy on us guys! A slab of cake all round is in order when you’re next in Brighton.”
Brown Rice Mozzarella, better than the original with half the calories
Founded in 2015 Purezza is a true pioneer aiming to revolutionise Italian food through cruelty-free ingredients by making its plant-based menu “superior to the traditional alternatives”. To this end, it spent over two years developing mozzarella in its laboratory using a type of Italian brown rice. According to Purezza the result is a cheese that is not only tastier than traditional mozzarella but also less than half the calories and fat. As their website proudly proclaims that means quite simply that you can, therefore, eat double the amount. Now that’s a restaurant that deserves all the accolades it gets!
Purezza also prepares raw cashew cheeses, a ricotta style cheese and a creamy coconut cheese. They take a long time to make and are evidently made with a lot of passion and love.
Campionato Mondiale Della Pizza champions
Earlier this year these food innovators with a pizzeria in Brighton and Camden in London entered the Campionato Mondiale Della Pizza which has been held in Parma, Italy, every year since 1991. It attracts over 6,500 independent pizzerias from across the globe annually. But 2019 event held on 9-11 April was notable for the fact that it was the first time a vegan pizzeria had entered. Not only that but Purezza actually had the temerity to win the award’s Pizza Classica category for traditional Italian style pizzas, baked with wood-fired ovens.
“The Campionato Mondiale Della Pizza is the gold standard of awards for pizzerias and pizza chefs around the world. It’s the competition that every pizzaiolo aspires to compete in ” said Filippo Rosato, Purezza’s head chef, who cooked for the judges using the company’s own vegan cheese and fermented cashew cheese.
With that attention to detail and passionate love for feed, is there anyone left out there who still thinks vegan food is boring?
That commitment to perfection in food preparation was obviously lost on Gatwick’s customs officers last week.