Ellen DeGeneres and her wife Portia de Rossi’s investment in Miyoko’s Creamery was announced yesterday in a Company Press Release. The sum involved from the celebrity couple has not been revealed. This public announcement lends more momentum to Miyoko’s as having real “cool factor”.
“Being kind to one another is not just about people, it extends to animals as well,” DeGeneres said. “Portia and I have been customers of Miyoko’s Creamery for several years now and [its] cheeses and vegan butter have become staples in our home. As we learned more about the mission behind the products and about [founder] Miyoko [Schinner] herself, we knew this was a special and exciting company that we wanted to support.”
Ms DeGeneres is a well-known plant-eater and has used her celebrity platform to encourage others to eat less meat.
The actress Ms De Rossi commented on how impressed the couple were with Miyoko’s “holistic perspective to the challenge of moving our society away from animal agriculture”.
Miyoko’s “understands the big picture,” says De Rossi “that farmers are part of the solution and require our support to transition away from current practices—it takes this holistic view to transition our world to plant-based diets.”
Myoko’s Creamery: a Mission of Compassion
The celebrity couple is fully behind the Company’s mission of compassion and innovation.
The company is very much a leader in plant-based cheese and took off after the publication of Miyoko Schinner’s book Artisan Vegan Cheese, which is viewed by many as the bible for budding vegan cheese-makers. It is aiming to branch out into “groundbreaking new products” in 2020 and the investment will facilitate its R&D towards this end.
Miyoko’s Creamery recently announced that it wants to partner up with a California dairy farm to help it transition into plant agriculture and be a key component to the company’s new R&D efforts.
“We have long admired and appreciated how Ellen DeGeneres and Portia de Rossi have used their platforms to advocate for a better world,” Schinner said. “With their support, Miyoko’s Creamery will be better equipped to do our part in helping to further this important shared mission.”
The dairy industry is facing an unprecedented crisis with the shift in consumer demand away from cow’s milk and towards plant-based alternatives looking unstoppable. The largest dairy producer in the USA, Dean Foods’ has just filed for chapter 11 bankruptcy.
In early 2020, the company plans to release new vegan cheeses that are free of nuts in meltable flavours as well as cultured oat-based vegan butter.